Microsoft has added the ability to compare date ranges within the Search Performance report in Bing Webmaster Tools. This ...

Microsoft has confirmed it uses schema markup to help its LLMs (large language models) understand your content. There has ...

Bing Webmaster Tools launches new comparison features and improved interface for enhanced search performance analysis.

News Corp has been sued by Google search engine rival Brave Software, which seeks to forestall a lawsuit by Rupert Murdoch's ...

Don't let AI search engines intimidate you. Master the skills needed to excel as an SEO specialist in this era of digital ...

When most people think of search engines, Google usually comes to mind, but it’s just one of the top search engines in the world.

Is Google a habit? Findings from a study suggest many users stick with Google simply because they never explore other options. When they do, some choose to stay with the competitor, like Microsoft's ...

Microsoft seems to be testing a more fully AI-powered search engine, which may be named Copilot Search. Copilot is the name of Microsoft's AI features, formerly known as Bing Chat. Mayank Parmar ...

AI search engines are confidently wrong over 60% of the time when citing news, a recent study says. Despite their errors, these bots rarely admitted uncertainty, raising concerns as artificial ...

Microsoft Edge wants to make Bing a force to be reckoned with by tweaking its address bar to showcase relevant suggestions.