Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

Choosing the right email marketing tool can make or break your e-commerce strategy, with Shopify Email offering simplicity ...

The high-level steps to implement a typical Behavioral Marketing campaign are Data Ingestion >> Data Organization/ Modeling >> Data Segmentation ... sciences industry example: “We developed ...

AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and optimizing campaigns.

Technical SEO is essential for ensuring your website’s visibility in specific regions or countries. By addressing key technical elements, you help search engines understand your site’s regional focus ...

Behavioral segmentation ... For example, one group might consist of frequent buyers who shop during sales, while another could include occasional high-value spenders. Identifying these patterns allows ...

Here’s an important question not enough marketers ask themselves. How many unopened promotional emails are currently sitting in your personal inbox, and more ...

Consumer behavior—or how people buy and ... of children or other vulnerable groups (by not marketing unhealthy products to children, for example), avoiding negative stereotypes, and respecting ...