"Companies in sportswear, gaming, energy drinks, and even mainstream consumer goods will likely be eyeing him as the face of Gen Z darts. "Littler’s team needs to carefully curate his brand image.

Luke Littler is the defending Premier League championCredit: Justin Setterfield Newly crowned world darts champion Luke Littler will be joined by some of the PDC's biggest names in this year's BetMGM ...

The current aviation market landscape has almost rendered start-up airlines and lessors “uninvestible”, according to the ...

Choose from darts, hardware and accessories endorsed by the Grand Slam of Darts Champion 2024, or pick up The Nuke's purple playing shirt, on the Target Darts website.

Choose from darts, hardware and accessories endorsed by the Grand Slam of Darts Champion 2024, or pick up The Nuke's purple playing shirt, on the Target Darts website.

Luke Littler has claimed his maiden darts world championship. At just 17 years of age, and in a sport where age is not a barrier, Littler is expected to charge ahead in trying for a record 17 ...

All that prize money is subject to tax. Dobey also has endorsement deals with Target Darts, Prestige Building Supplies and neo.bet. The figures for those deals are also unknown. Dobey is ...

A recent TikTok trend and so-called "Guinnfluencers" have been blamed for bolstering the drink's popularity among Gen Z. "Splitting the G" is a social media trend that sees people try to drink ...

Joe Burrow's heroics not enough as Denver Broncos win knocks his team out of playoffs (Image via Imago) The Cincinnati Bengals did their part by winning their game against the Pittsburgh Steelers. Joe ...

Sony Interactive Entertainment has announced PS5 accessories will be getting a new look in the Midnight Black Collection. The PlayStation Portal remote player, DualSense Edge wireless controller ...