Both YouTube and TikTok have bolstered their warnings to get teens to get offline—but users can still just scroll past them.
In a bid to take on YouTube, TikTok is revamping its desktop platform with the addition of several new features. The company announced on Thursday that
TikTok already had a desktop interface, but with its latest round of updates, the short-form platform is picking up a few features that should look familiar to YouTube users. As TikTok has shared on its blog,
Meta, TikTok slam Australia social media ban
Meta, TikTok, and SnapChat Unite to Protest Against YouTube’s Exemption from Australia’s Under-16 Ban
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TikTok blasts Australia for excluding YouTube in social media ban
TikTok slams 'indefensible' YouTube social media ban 'sweetheart deal'
Three tech giants have come out swinging in submissions criticising parts of the federal government's proposed social media ban for under-16s.
TikTok is also introducing a new Collections feature that lets users organize their favorite videos into custom categories, "making it easier to find and revisit saved content," according to the announcement. This feature is similar to YouTube's Playlists feature or Instagram's Reels, which lets users save videos to revisit later.
Meta, TikTok, and Snap say the federal government’s plan to make Google’s YouTube exempt from Australia’s ban of under-16s from social media is incorrect and of concern, with TikTok labelling it “irrational”, “shortsighted”, and “a sweetheart deal”.
If a ban in the US is avoided, TikTok is forecast to earn $11.8bn in US ad revenue this year (up 21.0%, outpacing overall US social media ad investment, which is set to grow 10.6%), rising to $13.4bn in 2026. Instagram stands to benefit most from a TikTok ban, WARC Media estimates, with spend also going to YouTube and Snapchat.
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