Jemma Townsend, Marketing Director at Aldi UK, poses this festive question as the budget retailer brings back Kevin the ...

Encouraging moments of connection and conversation over Christmas, Waitrose’s mystery is designed to get people talking.

Humour is a broad church - it includes intelligent wit, gentle charm and making people smile. A 2001 study identified 7 different forms of humour used in advertising: Comparison, Personification, ...

A cross media partnership sees the Red M&M hijack the upcoming festive film, Red One, in a campaign from T&Pm.

Asda’s gnomes have long been popular in stores with characters ranging from the Mini Unicorn, bride and groom gnomes, to a dancing Santa. Asda has sold over 100,000 festive gnomes over the last four ...

In the new episode of Kantar's podcast 'Future Proof', LOLA's Head of Planning, Camilla Facin talks about the transformative role of creativity in tackling ...

Connected experiences transform how customers perceive and interact with a brand. Rather than just providing a product, these brands offer an ongoing dialogue. One that builds loyalty, generates ...

A new era of experience-led engagement enables Gen Z audiences to create, co-create, and collaborate with brands.

Prawn Coat-tails, Beef Welly-boot, Wigs in Blankets and Snozzcumbers… This year Sainsbury's Christmas ad spot stars Roald ...

Chrissie Butcher and Matt Weston have launched a Kickstarter campaign to launch a card game to help break the stigma around ...

The Made by Care range has been designed to raise donations for the Building Happier Futures programme which supports the UK ...

The Brännboll gaming range has been designed to meet the evolving needs of modern gamers ...