Lina Polimeni, chief corporate brand officer at Lilly, notes that public perception of the company has historically been ...

Major agencies, including Leo Burnett Australia, Saatchi & Saatchi Australia and New Zealand, and Publicis Worldwide ...

Mother has hired Prachi Virani as head of content, aiming to enhance its content strategy. In the role, which is new for the ...

The IPA told Campaign it “takes exception to the erroneous idea of ‘gatekeeping’ in relation to the agency’s role in ...

Sportswear brand Columbia has picked Adam & Eve/DDB to take on its global creative account following a competitive pitch ...

The actor and filmmaker partnered with Purina Dog Chow to announce the winner of the Service Dog Salute category at the New ...

Publicis Media has laid off less than 1% of its U.S. workforce due to staffers ignoring its return-to-office policy, ...

Lowe’s spoofed its own content for Halloween by tapping a creepy villain straight out of a thrasher movie to provide guidance ...

The rise of Taylor Swift, Billie Eilish, Lizzo, and Måneskin is a testament to how modern fandoms have evolved into valuable ...

In the early 2000s, Victoria’s Secret fashion shows oozed opulence and exclusivity — featuring Fantasy Bras bedazzled with ...

Last night, the WNBA’s New York Liberty won its first championship in franchise history against the Minnesota Lynx. Nike was ...

Changes driven by algorithms, artificial intelligence, and the new dimensions of consumer engagement are expected to shape ...