Engaging customers beyond the first transaction, purchase, or service request is becoming increasingly prevalent, especially ...

What will be the scope of hyper-personalised experiences in the next decade? It’s hard to predict. Already, marketers are ...

If we were in a market that was already well-developed and was showing single-digit growth and competition was to then kick ...

The notices have been issued to "three to four" quick commerce companies for violations related to packaged product ...

The Internet Governance and Policy Project (IGAP) released a report on social media transparency. It evaluates how platforms ...

Fmcg: Reckitt CEO Kris Licht said earlier today that the China business is 'thriving', sees double-digit growth. The comments ...

Zydus Wellness launches Sugar Free D’lite cookies with Bollywood superstar Shahid Kapoor endorsing the product. The brand ...

Advertising: BSH Home Appliances has partnered with The Womb to enhance its brand presence in India's premium home appliance ...

Edtech: Khirwal led marketing for upGrad for over three years. During this time, he spearheaded marketing initiatives that ...

The "Dragons' Den" episode backlash struck a nerve in the ongoing debate on how someone who sells something specific to a ...

Esports: Nodwin Gaming has named Atin Suri as its global head of experiential marketing. Suri will lead the company's ...

PHD India has been selected as the media agency for Shriram Finance after a competitive pitch. They will manage Shriram ...