While Super Bowl ads have long been criticized for lacking diversity, this year we saw a shift – a powerful glimpse into what advertising looks like when inclusivity is truly embraced. From ...

Digital advertising celebrated its 30th anniversary at the end of last year, prompting an opportune moment for introspection. Over three decades, we’ve witnessed remarkable innovation, yet the digital ...

Commerce Media is reshaping digital advertising by helping brands connect with consumers in a world increasingly driven by data and commerce. By leveraging retail data alongside advanced targeting, it ...

Meet us at Advertising Week Europe for an in-depth conversation with Rawdon Glover, Managing Director of Jaguar, the man behind the wheel of the most talked about rebrand of 2024. From a bold new look ...

Perhaps we were too hasty to make declarations that 2025 is the year of the brand mascot. Or were we? Not even a week after Super Bowl LIX and one day after the return of the Shamrock Shake — both ...

When Netscape engineer Lou Montulli invented the cookie in 1994, he could have never expected it would become the lynchpin of targeted advertising for decades. These tiny pieces of code let Montulli ...

Join Advertising Week Europe in celebrating the brilliant women of our industry. Nominations are now officially open and we encourage you to submit a nomination for a colleague, friend, or even ...

Only at Advertising Week Europe will you find gladiators, TikTok stars, CMOs and industry leaders all under one roof—sparking ideas, shaping the future and pushing the industry forward.

Customer experience remains a key differentiator in today’s competitive marketplace. However, it can only be achieved by truly understanding customer needs—a challenge many companies continue to face.

Who better to announce the return of McDonald’s menu fan favorite Shamrock Shake than two beloved McDonaldland icons? On February 4, Uncle O’Grimacey, Grimace’s Irish uncle, reunited for the first ...

The social media ground has shifted beneath our feet. What was already a challenging environment at times – led, to a large degree, by Twitter’s morphing into X and blue ticks making way for ...

If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back. This year’s batch of Big Game ...