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The company would have been better off sending consumers to its mobile site where they can have an optimized experience, and thus, helping Zales drive sales for its Celebration collection.

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From 2-for-1 deals to advertisements pushing consumers to “buy now,” being aware of retailers’ marketing methods can help you ...

Next to Black Friday sales, after-Christmas deals are known for some of the year’s deepest discounts. Merchants are marking down everything from pet supplies to kitchenware, and these prices ...

The holiday frenzy is over; bring on the after-Christmas sales! With retailers clearing their shelves to make room for Valentine's Day, St. Patrick’s Day and Easter merchandise, now is a great ...

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Some businesses have already begun accounting for factors that could undermine sales—including a high degree of public ...

To cut through the holiday noise, brands should personalize their shopping experiences. This includes targeted promotions, ...

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Holiday sales are set to rise between $979.5 billion and $989 billion from November to December, the retail industry group (NRF) projected. That compared to 3.9% growth to $955.6 billion last year.