The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

Scientists at the University of California, Berkeley, recently claimed to have conjured the ability to make humans see a “new ...

Researchers at the University of California, Berkley, claim to have found a new color. The caveat ... Now, Semple has released YOLO — the Y, he said, is for you, the artist.

When Stuart Semple read the news of a “new color”, he knew it was his duty as a chroma-obsessed ... He’s called the paint “YOLO.” While it isn’t an exactly the same as olo in the recent study – that ...