Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

April 1 (Reuters) - Roblox (RBLX.N), opens new tab on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google (GOOGL.O), opens new tab to help ...

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...

Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s a chance for brands to reach the ...

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences. Roblox unveiled a new immersive video advertising format ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...