Bloomberg reported Tuesday that the two companies had teamed up on a smart glasses partnership. The glasses will be marketed to athletes, according to the report. Citing “people with knowledge of the matter,” the news outlet lays out some of the ways in which Meta plans to diversify its smart glasses product base in the coming years:

Meta is planning to release new AR smart glasses in partnership with sports retailer Oakley later this year, according to a recent report from Bloomberg.

Meta’s grand innovation in the smart glasses space is concealment. Ray-Ban is one of the most iconic and ubiquitous sunglasses brands in the world. Its Wayfarer is so popular that it’s inspired countless knockoffs. A passing glance at a pair of Meta glasses doesn’t register alarm in people. Unless you’re looking closely, they’re just glasses.