The amusement park in Glendale is expected to include a Hot Wheels-themed roller coaster and Barbie Beach House.

Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers ...

Mattel Inc. reported mixed third-quarter results, as a drop in demand for Barbie toys weighed on sales overall — but ...

Mattel lowered its full-year sales forecast on Wednesday as the Barbie parent heads into the crucial holiday shopping season ...

Delivering a leadership keynote at Mipcom’s MipJunior, Mattel’s Josh Silverman drills down on film-TV strategy post-‘Barbie.’ ...

Toy giants Mattel and Hasbro decreased 2024 guidance prior to the holiday season as toy sales continue to fall during the ...

I’m the writer behind the Strategist’s “Toy Store” and gifts for every age — I get an early look at the latest and greatest ...

Collecting all the cool Hot Wheels items in 2025 will require purchasing a bigger display case first. And don't start me on ...

Hasbro's cost-saving efforts helped the Monopoly owner surpass Wall Street estimates for profit in the third quarter, despite ...

Build-A-Bear taps millennial nostalgia to send the $486 million company’s stock soaring to a record high Good morning!

New York City’s Museum of Arts and Design is presenting the Barbie: A Cultural Icon Exhibition beginning on Oct. 19, ...