The marketing world is undergoing a transition from a customer experience built on traditional IT systems to one that leverages graph-based technology. What does this actually mean? For the better ...

If you work in marketing or advertising, chances are you’ve seen a spider chart. These are supposed to impress upon us the vast number of consumer touchpoints reached by your IMC plan. In the days of ...

We've all seen presentations that made us wonder, "What, exactly, is that graph saying? What am I looking at?" Hopefully, we haven't all given those presentations, but let's be honest—many of us ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Origami Logic today announced the general availability of the Fall 2016 release of its Marketing Signal Measurement Platform. Thousands of marketers and the ...

Graphs and charts are fantastic tools for displaying data in an attractive visual format. This can make seeing data at a glance easy, which allows you to spot patterns or anomalies quickly. With the ...

What an outstanding group of readers I have! Both the quality and the quantity of entries to the Graph Makeover Contest were amazing. There were 29 entries to the first part of the contest which ...

Adopted in 2016, the Digital Chart aims to ensure transparency and fairness in commercial communication within the digital environment, with a particular focus on influencer marketing. Updated ...

To ensure charts and graphs are compliant with ADA standards, please use alt text to describe the nature or content of the data shown. If a chart is too complex to explain properly through alt text ...