Well, it's taken decades, but we may very well have solved the greatest crisis of childhood from the '90s — which is, of course, whether you want to have Froot Loops or Pop-Tarts for breakfast ...

What’s “Froot Loops” in Italian?The European confectionary company Ferrero has agreed to buy WK Kellogg Co., the manufacturer ...

Froot Loops will keep their artificially brightened colors. Some Pop-Tarts will lose them. Welcome to the ongoing experiment that is the American breakfast.

When I think of Pop-Tarts, this is the flavor that pops in my head. I'm not wasting a draft pick on the defunct Froot Loops crossover, but I certainly see the potential here.

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of ...

The Italian food giant Ferrero is expanding its North American portfolio by acquiring WK Kellogg, known for iconic brands ...

The Kellogg's cereal brand is facing boycott calls from detractors over promoting equality, diversity, and inclusion.

A European chocolate giant is purchasing the cereal company behind Froot Loops, Frosted Flakes, and Rice Krispies. Ferrero ...

The Italian candy company Ferrero plans to buy the American cereal maker Kellogg for $3.1 billion, the companies announced ...

The Moment Could Soon Arrive for Slow-Churned Froot Loops, and Other Thrilling Product Innovations Hurry, before corporate America beats you to them. The world of breakfast cereal may never be the ...

We're deep into college football bowl game season, and that means it's officially Pop-Tarts Bowl time. Formerly the Cheez-It Bowl (RIP), the Pop-Tarts Bowl debuted last season and quickly captured ...