Scammers frequently tailor their tricks to current events, whether it’s tax-season schemes, holiday cons, or tariffs tied to ...

After the Cambridge Analytica data scandal broke in 2018, things got bad enough for Meta (then Facebook) that Mark Zuckerberg ...

Tricksters have been paying Meta to show you Facebook and Instagram posts touting a $750 “tariff relief credit” or $5,600 in ...

Some “Big Tech” companies are starting to feel the heat from President Donald Trump’s revived trade war, with advertisers ...

Look at a thousand of the millions of Facebook ads Donald Trump has run, and it’s hard to believe that they represent a winning strategy. They recycle the same imagery and themes, over and over ...

It turns out that most people aren't actually comfortable with Facebook's ad targeting practices. That may sound like an obvious conclusion in the wake of Cambridge Analytica and numerous other ...

Staying up to date with these digital advertising trends will enable you to make your advertising dollar go even further.

Facebook ad targeting allows marketers to carefully select an audience. It's a powerful way for Facebook advertisers to hyper-target very specific groups. But ad targeting can also be overwhelming, ...

An archive of ads currently running on Facebook and Instagram. Provided for general transparency, advertisers use the Library to view their competitors' approaches. Ads appear in the Library ...

Within a week of Facebook's declaration of war on ad blockers, it was clear the social network couldn't win. First, AdBlock Plus, the most popular desktop ad blocking service, spotted parts of ...

The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream. The report was based on November 2016 through January 2017 Facebook ...

Social media marketing constantly evolves and grows. Facebook ads remain in power for growing businesses. However, simply posting ads is not enough to achieve the expected goals. That's where a ...