Done right, running Facebook Ads can drive leads, conversions, and ROI. Done wrong, it can lead to poor returns, wasted ad spend, and missed sales opportunities. Want to know what makes a ...

Look at a thousand of the millions of Facebook ads Donald Trump has run, and it’s hard to believe that they represent a winning strategy. They recycle the same imagery and themes, over and over ...

Meta during former COO Sheryl Sandberg’s testimony that the company’s board of directors considered offering ad-free ...