Their first products were slate pencils and slate chalkboards, and then chalk," said Crayola CEO Peter Ruggiero. Which is why they're located in Easton. Ruggiero says that area has a significant ...

Color came to the classroom. It was Alice Binney, a former schoolteacher, who came up with the name Crayola. She combined the French word craie, meaning "chalk" with "ola," derived from ...