But as painful as this offseason has been thus far for Celtics fans, those minutes up front for Boston is why big man Luka ...

The Boston Celtics are an organization steeped in history. So whenever any aesthetic change is made, fans take notice. The latest update is impossible to miss.

Rhode Island-based Amica Mutual Insurance will have its logo appear on Celtics jerseys starting next season.

Shai Gilgeous-Alexander trolls Boston Celtics with Converse logo after the Oklahoma City Thunder's win.

The Oklahoma City Thunder edged out the Boston Celtics 118–112 on Wednesday night in a thrilling potential preview of this year's finals matchup. Led by point guard Shai Gilgeous-Alexander, who ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a playoff berth.

A Massachusetts designer is breaking into the sports industry in his own unique way, by creating custom jackets for some of his favorite teams.

The Boston Celtics have been sold for a record $6.1 billion last week, but the involvement of private equity firm Sixth Street might worry some fans.

Production is underway at HBO on Celtics City, a multipart docuseries on the 18-time NBA champion Boston Celtics, from '30 for 30' producers.

Converse Bat Signaled SGA's Shoe Logo Across Boston After Thunder's Win vs. Celtics The Boston-based shoe brand paid perfect tribute to their partner.