Bath & Body Works recently debuted a store design dubbed Gingham+, according to a company press release. The concept includes a new layout, technology features and scent bars in select locations.

Bath & Body Works recently debuted a store design dubbed Gingham+, according to a company press release. The concept includes a new layout, technology features and scent bars in select locations.

In addition, Bath & Body Works kept individuals in the Generation Z cohort in mind when creating the Gingham+ store design. “We’ve heard from this demographic that many of their purchase decisions are ...

The 4,179-square-foot store at Deerbrook Marketplace, 20440 U.S. Route 59, will have a new design that Bath & Body Works has rolled out globally. The brand had Gen Z in mind when designing the new ...