Coca-Cola Star Wars Refresh Your Galaxy campaign brings together two icons to bring storytelling both on and beyond the bottle. As seen during the launch, how and why people connect entices people to ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

Past slogans have included “Life Tastes Good,” “Coca-Cola: Enjoy” and “Always Coca-Cola.” The new ad campaign was developed by Wieden+Kennedy, a Portland, Ore., firm that has worked ...

Coca-Cola Co. Monday unveiled its low-carb C2 and a new advertising campaign designed to sell the drink to devotees of trendy Atkins-style diets.

Clever ad slogans are no longer part of the Coca-Cola Co. culture that over the years has produced such goodies as “Things go better with Coke,” “Have a Coke and a smile,” and “It’s ...

Before Brazil defeated Croatia at Arena de Sao Paulo to open the 2014 World Cup, the Coca-Cola Co. unfurled across the pitch the fruits of its biggest marketing campaign in its history: a giant mosaic ...

Coca-Cola will bring a "Share an ICE COLD Coke" experience across the country this summer, customizing ice-cold Coca-Cola or Coke Zero 7.5-ounce mini cans at tour stops in 17 states.

Tim Halloran, a professor at Georgia Tech who spent 10 years working with Coca-Cola’s brand management division, said the new ad campaign was a violation of Coca-Cola’s brand promise.

Created by Wieden+Kennedy Portland, "The Ahh Effect" campaign is made of easily digestible, mobile-friendly bits of content designed to amuse a target audience famous for its short attention span.