There are two types of gold traded in India, i.e, 24K and 22K. The first one is considered the purest form of gold with a purity of 99.99 per cent. It is too soft to be moulded into jewellery.

22K gold is made for making jewellery ... gold online via mobile wallets like PhonePe, Paytm, and GPay, as well as from the Gold Rush Plan of Stock Holding Corporation of India.

While traditional retail contributes 85% to the overall jewellery sales in India, D2C startups are piggybacking on the ...

Here’s a guide to understanding the key factors contributing to gold jewellery prices, from karat purity to making charges ...

We explore how jewellery brands in India are innovating their festive marketing strategies, focusing on personalisation to cater to evolving consumer preferences amid rising gold prices.

BigBasket, Blinkit, Swiggy Instamart, and Zepto now offer 10-minute delivery of gold & silver coins for Dhanteras, partnering with Tanishq, Malabar, & others.

As Diwali approaches, the festival season brings not only lights and festivities but also an opportune time to buy jewellery, ...

We’ve scoured the internet to choose the best online jewelry stores based on what you’re looking for. There are a range of moments when you’ll want to treat yourself to 14K gold earrings or ...

The price of gold depends on the purity level of the gold you are buying. Below are the latest prices of 24-karat, ...

Many buyers are keen to purchase gold. Meanwhile, it’s essential to be cautious to ensure authenticity and value. When buying ...

Fintech startups catering to the digital gold rush brought in convenience and flexibility. Startups offering gold exchange-traded funds (ETFs), fractional ownership, and even cater to impulse buying ...

As India gears up for the upcoming Diwali festivities next week, theres a surge in consumer spending, particularly in the ...