TKO signs over majority control to Endeavor to bolster portfolio with PBR, On Location, and IMG assets (update)
TKO Group (NYSE:TKO) on Thursday struck a deal to buy Professional Bull Riders (PBR), On Location, and IMG in an all-equity transaction valued at $3.25 billion from Endeavor Group (NYSE:EDR), making Endeavor the lion share equity owner in the WWE and UFC parent.