Comcast’s Xfinity brand is ending its sponsorship of NASCAR’s second-tier Xfinity Series at the end of the 2025 season before evolving into a different sponsorship role within NASCAR, the association said Tuesday.

Xfinity will end its sponsorship of the Xfinity Series after this season but remain a premier partner of the NASCAR Cup Series. NASCAR announced that Xfinity had signed a multi-year deal to remain a premier partner and a one-year deal to be the entitlement sponsor of the Xfinity Series.

NASCAR’s second-tier series will need a new title sponsor in 2026. Xfinity has been the sponsor of the series since 2014, but will vacate that sponsorship at the end of the 2025 season, according to multiple reports.