Behind the scenes, Facebook programmed the algorithm that decides what people see in their news feeds to use the reaction emoji as signals to push more emotional and provocative content ...

The plan was to give emoji reactions such as “love” and “angry” five times the weight of a traditional “like” in Facebook’s secret formula, according to an internal company document.

Little Kitty Looks Identical to the Angry Cat Emoji and It's Just Too Funny first appeared on Parade Pets on Jul 10, 2025 This story was originally reported by Parade Pets on Jul 10, 2025, where ...

Finally, in 2020 the company cut the value of all of its emoji reactions to one and half times that of a like, after research found that users didn’t like when their posts received angry reactions.

A new report courtesy of The Washington Post reveals that, for years following their debut in 2017, Facebook weighted “emoji” reactions to user posts five times more than that of a single ...

You can now choose like, love, haha, wow, sad, or angry for posts.   Make no mistake: Reactions are not designed to capture the full range of human emotions.