The phrase "Not now, Mama is drinking her special juice" just got a new meaning thanks to fruit cocktail empire Welch’s. This past spring, the brand known for its grape juice announced that it ...

Although we all love a glass of the real stuff every day now and again, this sparkling grape juice — just like Welch's white and red versions — means drinking at kid parties and family BBQs ...

CORNISH: But when it comes to kosher grape juice, another company called Kedem owns the market. Now, as Berger recently wrote in the Times, Welch's wants in on that market, too.

I tried to tell him that at least she isn't the spawn of Satan like the previous welch's girl, but he doesn't understand. I showed him a picture of the previous welch's grape juice kid, and he ...

Your drink? Grape juice. That's the narrative set out by Welch's new ad campaign, which is aimed at Gen X men. "We've been targeting women forever," said Lesya Lysyj, the company's US president.

That makes them a perfect audience for Welch’s first message: Grape juice is good for you. And to give Welch’s a gritty, male-friendly makeover, Welch’s drew inspiration from its farmers.

That makes them a perfect audience for Welch’s first message: Grape juice is good for you. And to give Welch’s a gritty, male-friendly makeover, Welch’s drew inspiration from its farmers.