With the opening of Wicked: The Experience at Universal Studios Florida comes even more “Wicked” merchandise. We already shared some “Wicked” merch from the Universal Studios Store in ...

While Universal churned out record levels of promotional merch ahead of the film’s Nov. release, rivaling that of Greta Gerwig’s cotton candy-hued “Barbie,” some of of the best “Wicked ...

While Universal churned out record levels of promotional merch ahead of the film’s Nov. release, rivaling that of Greta Gerwig’s cotton candy-hued “Barbie,” some of of the best “Wicked ...

Universal's "Wicked" is drumming up buzz ahead of its Nov. 22 release with hundreds of merchandise offerings from dozens of retail partners. These pink-and-green collaborations cross the spectrum ...

Good News! “Wicked” themed attractions could be coming to a Universal Studios theme park after one company executive talked about the possibility of the Land of Oz to life. Universal’s theme ...

Universal already has one thing working in its favor: When it launches the marketing campaign for "Wicked: For Good," it will be able to add best picture Academy Award nominee to its franchise ...

Universal is hoping the excitement around "Wicked" can hang around — for good. The movie studio faces a unique challenge: promote and release two build-on films just one year apart.

The question for Universal ahead of the release of part two — "Wicked: For Good," due out in November — is how to keep its biggest fans engaged without alienating its more casual audiences.