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13 Classic Guitar Gods Who Played a Fender Stratocaster
A celebration of legendary rock guitarists who mastered the fender stratocaster. Few guitars are as iconic as the Fender ...
Guitar World on MSN20d
Allen Abbassi has overseen every Fender electric guitar since 2007 – but he’s still pushing the envelope
The Director of Electric Guitars on the Ultra II line, the future of high-end offsets –and why Fender is keeping one eye on ...
Business Insider5y
How Fender Guitars are made in a California factory
Narrator: In the span of over 70 years, Fender has become a ... depending on the type of paint. Once the neck is attached to the body, the guitars head to final assembly, where it receives its ...
Forbes6y
Fender's Finance Team Proves 'Instrumental' In Digital Success
This type of change often requires significant ... On the manufacturing side, Fender guitars were fortunately designed to be somewhat modular to more easily allow for customization.