The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...

Color is one of those things we often take for granted, yet it has an incredible power to shape how we experience the world—especially in design. Whether you’re creating a sleek website, a bold social ...