Logos are relegated to helmets in the NFL and often take on word form on NBA and MLB duds. In soccer, the real estate belongs to ads. We’re fortunate in hockey to get such impressive canvases ...

You can submit a drawing for all 30 NHL logos if you desire ... Not only is it a word – which I'm not a fan of – it's a nickname. Placing the word 'Sens' on a sweater was a pathetic attempt ...

From the designers at Adidas to team owners and marketing execs, here's the behind the scenes story of how the Seattle NHL team's name, logo, colors & branding came to be. https://t.co ...