For decades, Coca-Cola has used polar bears to advertise and ... and they're the only major mascot in the soft drink company's long and storied history (unless you count Santa Claus, who has ...

Much of this fluid was produced by one Atlanta-based company, and Coca-Cola: The History of an American Icon offers a panegyric to the Real Thing. The history of Coke is the history of its ...

As its name suggests, World of Coca-Cola is a museum dedicated entirely to the famous soda. Visits to the two-level facility begin with exhibits on the drink's history, its role in pop culture and ...

Interestingly, history shows Coca-Cola has been anything but neutral in its target marketing. Multiple studies document how the beverage giant has specifically targeted minority communities ...

The story of brand Coca-Cola is what initially got me thinking about the importance of brand history. One can trace the origin of several of the brand’s equities, aggressively marketed today ...

Coca-Cola says it “helped shape the image of Santa” in its company history. But the beverage company’s Australian website makes it more clear how Coca-Cola “helped” shape that image.

Coca-Cola and Sirius XM offer dividend yields above 3% at recent prices. Coca-Cola has a longer history of consecutive annual payout raises but offers a lower yield. Sirius XM has been reporting ...

Pharmacist Dr. John Pemberton created the Coca-Cola syrup recipe, circa 1886, and it remains one of the most highly protected trade secrets in history. In addition to its iconic Coke Classic ...