Like TWG Tea, it, too, offers affordable luxury. The Bacha Coffee outlet in Marina Bay Sands, one of Singapore's biggest malls, sells croissants for SG$10 and pre-packaged coffee boxes for SG$32.

Murjani's company, The Wellness Group, launched the tea brand in 2007. Osim acquired an initial 35% of TWG Tea in 2011, and later raised its overall ownership to 69.9% in 2014.