This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. As company leader, Goodson ...

In January this year, the airline shortlisted WPP, VCCP (part of Chime Communications), StrawberryFrog and another independent agency to proceed to the next round of pitches, ousting Omnicom group ...

If you’re a brand on Twitter, are you absolutely sure you’re talking to your customers in the right way? I don’t mean in terms of your tweets. I’m talking about who is talking to them. When you first ...

Featuring brand character Willie Creeks played by actor, William H Macy, StrawberryFrog bucked traditional spirits advertising formats to develop a disruptive full funnel campaign featuring a music ...

For decades, Pepsi's Gatorade and Coca-Cola's Powerade have spent millions battling one another for market share of the $2.45 billion U.S. sports drink market. Yet, both brands have tended to stick to ...

Raj Kamble, managing partner, StrawberryFrog India, has taken over operations of the unit, which launched in November 2012. The agency will operate independent of StrawberryFrog globally, and has been ...

The Swedish culture tends to be aspirational for many Americans. There is a perception that they have a healthier view on work-life balance and live a more natural lifestyle. Now, creative agency ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 10 min 28 sec ago By Garett Sloane - 1 hour 25 min ago By Jade Yan - 2 hours ago By Ad Age Studio 30 - 5 hours 47 ...

Presented by leading Movement Thinking™ firm, StrawberryFrog, and Dynata, the world’s largest first-party data platform for insights, activation and measurement, the 2022 Purpose Power Index revealed ...

The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from ...