In 2013, Stephen Curry ... similar to Nike’s lifetime deals with Michael Jordan and LeBron James. Curry and Under Armour have so far launched over 10 signature shoes together.

The partnership has since led to the launched of 12 signature shoes at the time of this writing. The post Stephen Curry Doesn’t Regret Choosing Under Armour Over Nike — ‘I Took A Chance And ...

But in 2013, Nike made an uncharacteristic blunder. For some reason, they took for granted Steph Curry and lost him to Under Armour in one of the biggest coups against the shoe giant. Up to that ...