These plush toys aren’t just for kids — they have quickly become ... Part of the 2025 Valentine Squad series, each ...

A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the ...

The super-soft plush toys are sure to be one of the hottest ... Whether you’re searching for a limited-edition Squishmallow for the collector on your list or an adorable multipack that can ...

Jazwares announced a new celebratory Sanrio Squishmallow of My Melody, and the plush is designed to celebrate her 50th anniversary. It costs $19.99 for the 12-inch tall stuffed animal. Recommended ...

Plush toy brands are “kind of hot right now,” Brian Benway ... as you – women and men – it encourages you to not hold ...

Because these plush stuffies are so dang cute and soft ... Because this stuffing is so super soft, you are able to squish it up and move it around inside the toy, getting the Squishmallow into just ...

plush form" to be "squeezed and hugged". With 65% of Squishmallow buyers aged between 18 and 24, , there's a "big, big uptake" in toy companies "really targeting" adult consumers, Rebecca Deeming ...