There is a wide variety of genres that Spotify is apparently considering this way, from jazz and classical music to ambient and electronica. There are already a ton of artists producing this music ...
The problem with that is that Spotify's idea of what constitutes background music is what many of us would just call, well, music. Think ambient music, classical music, electronica, jazz, ...
It seems this problem is not unique to Spotify, either, as there is a "similarly weird thing on Apple Music … hundreds of classical recordings that have been pitch-shifted and the performer ...
Spotify first launched in 2008 ... to movie soundtracks and classical music. It also has a complex algorithm to recommend music based on your listening history, curated playlists and internet ...