Fifa’s Club World Cup has received a much-needed shot in the arm after electronic appliance brand Hisense signed up as its first sponsor. The deal comes less than eight months before the ...

A company responded by confirming they "have not been sponsors of Fifa since, I believe, the World Cup last year". Fronted by Conservative MP Damian Collins, New Fifa Now was officially launched ...

will be the official sponsor of the FIFA World Cup Qatar 2022. He said, "With Hisense's premium products and cutting-edge technologies, we expect to jointly create an immersive and unforgettable ...

Hisense first signed up as a FIFA sponsor for the 2018 World Cup and it renewed for the 2022 edition in Qatar. The television ...

Back in 2017, FIFA was struggling to attract top-tier sponsors following its 2015 corruption scandal and the perceived reputational risk of being associated with the World Cup tournaments in ...

GlobalData, in its "The Business of the 2022 FIFA World Cup" report, says total FIFA sponsorship revenue was estimated to be US$1.7 billion in 2022 with FIFA and the Qatar World Cup boasting 27 unique ...

Whether it is enabling fans to feel pitch-side while sitting in their own homes or ensuring drinks and snacks never run out even in extra time, Hisense and FIFA World Cup Qatar 2022 matches are ...

GlobalData, in its "The Business of the 2022 FIFA World Cup" report, says total FIFA sponsorship revenue was estimated to be US$1.7 billion in 2022 with FIFA and the Qatar World Cup boasting 27 ...