It's a versatile tool that, when prioritised, can transform how consumers interact with and remember a brand. Sonic logos offer a clear example of sound being at the heart of a brand. The iconic ...

That is changing. The increasing use of virtual assistants, smart speakers, audio streaming and augmented reality, has brought the concept of "sonic branding" to the forefront. It was included in ...

From smart speakers to the Internet of Things, consumer relationships with brands are increasingly shaped by sonic experiences Consumers can process sonic information much faster than the text ...

01:55 – Defining sonic branding 03:48 – How has sonic branding changed over the years?06:57 – Sound across the customer journey09:14 – Sound plays a role in culture15:48 – How do you measure a brand’s ...

Music and sonic branding are the glue that can connect a brand across a multitude of channels. Which is why, says MassiveMusic’s Paul Reynolds, it pays to bring in the music experts at the very ...

MassiveMusic Dubai has delivered a music and sound identity for Aroya Cruises. Aroya said in a press release that the ...

European audio branding company PURE Jingles has announced the appointment of Andy Denemark as US Branding Consultant.

Sonic brand blends traditional Saudi culture with contemporary notes to capture AROYA’s ‘Remarkably Arabian’ essence ...

It's time to sip something new. On Monday, Sonic announced its brand-new Flavorista Favorites lineup of customized drinks that are so extreme that they had to debut them at the X Games.

The custom-made sonic branding blends the sounds of traditional Saudi Arabian culture with contemporary notes to create a music identity that resonates with Middle Eastern and international audiences.