The basic premises behind a successful social media marketing plan can be summerized in to five key marketing points. Social ...

This post originally appeared on the Buffer blog. When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and ...

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with ...

Many think of social media as a place to keep up with friends or watch funny videos rather than a business tool. However, social media platforms are a powerhouse for engagement, branding and sales.

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many ...

Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding. Remember the days when social media was a “maybe” or a ...

In this episode, we discuss Instagram's roots as a visual platform, strategy for video, best practices for the app, and more.

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...