However, the social giant does caution that annoyance with non-skippable video ads grows with viewing time -- thus the rise of the six-second slot, sitting alongside the more traditional 15-second ...

06 Jun'25 | By Gargi Sarkar SUMMARY Amazon Prime Video's non-skippable ads are coming to India from June 17, but is it actually good value for brands eyeing this new digital real estate?

Vertical Video will consist of full-screen, non-skippable video ads that play when riders choose the Wait and Save option.