On World Rum Day, let's explore the rich history and enduring legacy of Old Monk. Here's why this 71-year-old spirit still rules the shelf.

“Rum, in India, has an image of being a poor man’s drink,” Urs said. But, Huli is premium. Its target audience is 35-55-year-olds, both male and female because rum is no longer just for men.

Bacardi invests in premium spirits in India, focusing on whisky, tequila, and rum to capture changing drinking habits.

Rum has a deep-rooted affection in India, due to its colonial history and tropical weather. Many popular Indian rum brands introduced premium variants that expand this spirit's image beyond its ...

Tilaknagar Industries said the acquisition was the “largest in the Indian alcoholic beverages space by an Indian company”.

After a not-so-amicable split in 2019, Raj stepped away from the brand and started a new company, Bhakta Spirits—which has unveiled its latest expression, Bhakta 1990 rum.

Unlike some white rums, the Caribbean brand uses zero added sugar, colors or flavorings. It’s on the strong side at 45 percent ABV, making it an excellent choice for delicious mojitos and daiquiris.