Dayna predicted the popularity of terracotta back in December when she declared it as Etsy’s 2019 color of the year.Since then, Etsy has seen more than 198,000 searches for burnt orange products.

If color is a sign of what a university stands for, then burnt orange is all business. It's the hide of a work animal, a shade meant not to offend or overstep, a color concerned about likability.