More than 2,000 years ago, in The Art of Rhetoric, Aristotle outlined “The Rhetorical Triangle”— Ethos, Pathos and Logos. These were, he said, the best ...

The theory is that a speaker's ability to persuade depends on how well they appeal to their audience on three different fronts - ethos, pathos and logos. Together, they are the three persuasive ...

Aristotle’s insight, which has as much relevance today as it did for the ancient Greeks, was that content that connects is structured according the rhetorical appeals of ethos, pathos, and logos.

Aristotle and later Cicero wrote about argument being composed of logos, ethos and pathos. Most people know the “logos” as logic and “pathos” as emotion (easy to remember because of words ...

A successful appeal to logos requires tangible evidence, e.g., a quote from a reliable source. The writer appeals to the rationality of the audience. 3. Pathos - Appeal to emotions ...

Ethos is an appeal to ethics and character, meaning that an audience must believe the speaker is ethical, credible and trustworthy. Logos is the appeal to logic; pathos is an appeal to emotion.

The term is attributed to the father of modern rhetoric, Aristotle, who named ethos, pathos, and logos as the three main modes of persuasion.

The great Aristotle, in his treatise “Rhetoric” -- required reading for any student or practitioner of politics -- defined rhetoric in terms of three central qualities: ethos, pathos and logos.