I did a lousy job on the bench; my substitutions were terrible. Shrug it off and forget it. This is my loss.'" Related: "This ...

Iconic Boston Celtics head coach and general manager Red Auerbach was as competitive as it gets, and it could occasionally boil over into more than simply taunting his opponents on the court with a ...

In an interview with Boston Celtics, Heinsohn even acknowledged that Auerbach often singled him out with heated yet ...

Larry Bird says that the credit for former Celtics having fruitful careers in front office positions belongs to Red Auerbach ...

Steve Pagliuca hoped to become the Celtics’ new majority owner and was “saddened” that his bid to purchase the franchise was ...

Current co-owner Steve Pagliuca said he felt they had the "best offer" for the Celtics, but the bid went elsewhere instead.

He was so dedicated to winning that he'd think years ahead in the draft, and defied the prejudiced social mores of his era to integrate the sport.

The franchise’s unmatched success began when the legendary Red Auerbach arrived in 1950. That year, team owner Walter Brown hired Auerbach to turn around a lackluster group that finished the ...

But before breaking the record in 2008 with the LA Lakers, legendary Boston Celtics coach Red Auerbach believed his return in 2005 was motivated by money. Speaking to ESPN's Ken Shouler ...

The Johnnies will show up. They’ll get after it for 40 minutes. As a fan, there’s little more you can ever ask for.