In this interview, we explore the book’s origins, why pricing is such a hard topic, and why it's more about psychology than it is about economics. MJ: Given the naming conventions of your two ...

Profitability is the foundation that allows businesses to reinvest in themselves through business expansion and provides ...

Psychological pricing is a strategic approach to setting prices that considers the psychological impact on consumers, not just the economic value of the product or service. This method leverages ...

Setting legal fees is both an art and a science, requiring firms to balance their business goals with clients' expectations. Beyond alternative fee arrangements, firms should consider hourly rate ...

SmartMoney reporter Quentin Fottrell visits Mean Street to discuss J.C. Penney's use of round numbers in pricing and how some retailers use psychology when setting their prices. Photo: AP.