For example, say you develop and launch an app. In month one, you bring in 100 customers, you retain 50, and in the next month, you bring in another 100, leading to your customer base growing to ...

Product-market fit is the aha moment. It’s the point of lift for a startup when you stop investing in building out features to please any and every possible customer and instead narrow in on the ...

Product-market fit is not a one-time accomplishment but a dynamic alignment that may need adjustment over time. As markets change and consumer preferences evolve, continual monitoring and ...

Principal at ColemanWick, overseeing the delivery of the firm's integrated Voice of Customer services to middle-market companies. In business, achieving product-market fit stands as a pivotal ...

It's a perennial question for early-stage startups: How does one find product-market fit? What do you do to ensure that your idea takes a form that meets some sort of demand in your target market?

Three VCs shared their perspectives on what makes for good product-market fit, how to spot it and how to use it to your best advantage for both your business' growth and for raising capital.

How to Work the Product-Market Fit Equation Solving the product-market fit equation requires you to know why customers would want and use your product and how you are going to attract those customers ...

People often think of product-market fit as a switch. You either have PMF or you don’t, and VCs often try to figure out if a company has achieved PMF. In 2023, we saw the number of SaaS startups ...

Achieving product-market fit is one of the most important milestones for any company. Reach it, and you will obtain the foundation for your success. Fail to find it, and you’ll end up out of ...

That’s not always an easy question to answer. Because the market for your product is always evolving, product-market fit isn’t a box to check off. It’s a constant conversation to be had ...

For founders, achieving product-market fit is the key to unlocking growth. The concept is a reminder that great products don’t exist in a vacuum; they need a bevy of eager customers. But much of ...

Five Ways To Find Product-Market Fit In SaaS Address genuine pain points. Identify and tackle your target customers’ most significant pain points.