With all AI related to New Product Development & Marketing, it’s early days full of experimentation & important learnings. To explore the latest and most promising use cases, I spoke with cutting-edge ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

The dynamics of the manufacturer-retailer relationship are complex and subject to constant power shifts. Where retailers often excel at customer loyalty, recognition and retention, manufacturers often ...

How are generative artificial intelligence (GenAI) tools being integrated into consumer product companies? Do they improve product development, marketing strategies, and customer service? How do they ...

The six-week sprint is a new product development strategy chosen by startups to replace unrealistic product development cycles and avoid time-consuming and wasteful traditional methodologies. The ...