The lineup's star item is the $59 FC-11 35mm film camera, featuring a built-in flash, a white-pink frame with Hello Kitty in cowboy attire, a pony, a cactus, a star-studded boot, a purple wrist ...

So as a child seeing everything cute and pink - it was just really nice." She says her love has in fact evolved over time, just like Hello Kitty has. "Initially, it was because it was something cute.