The iconic all-pink Hello Kitty Cafe Truck is hitting the road again for its 2025 U.S. tour, bringing exclusive treats, merchandise and plenty of cuteness to fans across the country.

Sanrio's globally popular mascot Hello Kitty delivers a blast from the past with its latest collaboration with Retrospekt, a U.S.-based retro design studio and developer, on a new 'Perfectly Pink ...

So as a child seeing everything cute and pink - it was just really nice." She says her love has in fact evolved over time, just like Hello Kitty has. "Initially, it was because it was something cute.