Pepsi says that millions of people have participated in a Pepsi Challenge Taste test since its inception. The U.S. beverage business has faced worsening trends.

PepsiCo's new cola adds fiber and leans on the cache of cane sugar — but faces stiff competition from a wave of early movers ...

The 'Pepsi Challenge' Returns with a Pepsi Zero Sugar vs. Coke Zero Taste Test Starting Feb. 6, Pepsi Zero Sugar and Coke Zero Sugar will go head-to-head in a battle of the colas.

Pepsi says it’s not done fighting. It’s revived the Pepsi Challenge in a fresh round of pop-up blind taste tests, trying to win back Coke Zero drinkers. It claims 8 percent year-over-year growth in ...

PepsiCo is reformulating drinks with real sugar, no artificial colors, and more sugar-free options to meet consumer demand.

FAIRFAX COUNTY, Va. (DC News Now) — Fifty years after Pepsi invited soda drinkers to determine which cola was the best through a taste test, the matchup is back, with a couple of different ...

The Pepsi Challenge will visit the Bentonville Square at 103 S. Main St. June-5-7. The taste test will be available Thursday from 4-9 p.m. for Movie Nights on the Square.

It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi ...

The challenge which initially started in 1975, has participants on a blind taste test between Pepsi and Coca-Cola. 50 years later, Pepsi will use its Pepsi Zero Sugar up against Coke Zero Sugar.

The activations are part of a broader “Pepsi Challenge Taste Tour” campaign reviving “The Pepsi Challenge” for its 50th anniversary, which kicked off during Super Bowl LIX Weekend in New ...

This weekend, May 24 through May 25, that challenge is headed to The Banks. On May 24, soda (or pop) aficionados can take the challenge from 1 p.m. through 8 p.m. out front of Fishbowl.

Leading up to Super Bowl LIX, Pepsi will invite football fans and others to take part in a series of blind taste tests, sampling Pepsi Zero Sugar and Coke Zero. The Pepsi Challenge begins at the ...